Digital Marketing is the thing that which we perform the marketing activities digitally. Now a days use of the internet has increased rapidly, so that the number of internet users has also increased. In olden days, we bought things from the market, but nowadays we buy the things online. So the internet becomes part of our lives. Nowadays, people perform business online, .selling the things and buying things online. Here, the main thing is that everything is going through the internet, so in this internet world, digital marketing is growing rapidly.
Digital marketing means promoting goods and services online. To promote the goods and services online, we required some digital marketing tools and techniques. Nowadays, corporate companies are increasing, so every company requires marketing, mainly digital marketing. So, in this view, digital marketing value is increasing day by day.
Definition:
The process of promoting and selling products or services using the internet and electronic devices.
12 Types of Digital Marketing
- SEO
- Content marketing
- Social media marketing
- Email marketing
- Pay-per-click
- Affiliate marketing
- Influencer Marketing
- Mobile Marketing
- Video Marketing
- Audio and podcast Marketing
- Instant Messenger Marketing
- Marketing Automation
1. SEO (Search Engine Optimization)
SEO stands for Search Engine Optimization. This is basically performed to bring the website to the top of Google, which means SEO makes the website rank on top of Google. SEO can be performed by using mainly three things, that is:
- On Page SEO
- Off-Page SEO
- Technical SEO
On Page SEO:
In on page seo, we perform the on-page optimisation. Here, we optimise the SEO inside the website.
Off-Page SEO:
Here in off page seo, we optimise the content outside the website
Technical SEO
In technical seo we perform backend infrastructure, and it can improve the website loading speed.
Eg: A local business company performed the SEO to Optimise the website.
2. Content Marketing:
In the digital marketing field, content is the king; here we reach to the customers through our content. Content plays a crucial role in connecting with people. Here, we are reaching out to the people through the content with blog posts and writing articles. Here we are not offering anything to the people like products, but we are offering some e-books and a PDF to the customers.
Eg: A Software company release the E book about their company.
3. Social Media Marketing:
In Digital Marketing, we performed social media marketing. Here, social media marketing is mainly used to promote products and services. Here we have some public platforms to target the customers. Here we are posting some regular content on social media platforms and attracting customers. Nowadays, many people are attracted to social media, so businesses are targeting social media platforms.
Eg: A Saloon shop is running the meta ad.
4. Email Marketing:
Email marketing plays a crucial role in digital marketing. Here, it gives a private feeling to the customer, and here we are able to send the message personally to the customers. While there is an update in technology, companies still use email to send messages to customers. And here we are able to find the target audience for the business easily.
Eg: A Software company sending the Emails to their employees.
5. Pay- Per- Click:
A Pay-Per-Click is a paid version of digital marketing. Other ways it is also called a premium tool. Here, we need to pay some payment to the tool so that they are easily able to rank their websites in Google. Here, there is a time limit to the things for which we are paid. In Pay-Per-Click, it is easy to rank websites in the search engines.
Eg: A Restaurant is running a paid ad in the search engine
6. Affiliate Marketing:
Affiliate Marketing is the thing that grows quickly while growing in online sales. Here, Business allows third-party people to place their product links in there websites or blogs. By this affiliate marketing things becomes easy to the business to market their products and sell them in the online easily and quickly because the sources where increased to make the things.
Eg: A third-party person performing the affiliate marketing for Flipkart.
7. Influencer Marketing:
Influencer marketing is the thing that which business perfom to promote their products and services easily. Here, an established trust builder creator should influence the products and services so that in that territory, sales will increase rapidly because the creator is the oldest and most trusted person in that territory.
Eg: A local shopping mall making the influence marketing.
8. Mobile Marketing:
Nowadays, everyone uses mobile phones compared to the olden days, so businesses are targeting mobile phones to increase their reach easily. So the businesses are using things like sending messages to customers directly, and they are sending regular notifications.
Eg: Airtel company sends the Balance SMS alert to the customers.
9. Video Marketing:
Video marketing is a beautiful thing in marketing because here customer able to understand things easily because he is watching the things. In video marketing, mainly YouTube, a social media platform, plays a crucial role in publishing videos. Here, the video length is short or long, depending on the company.
Eg: A local Digital marketing agency running YouTube videos about their business.
10. Audio and Podcast Marketing:
Audio marketing is the thing where there is no video content; it depends only on the audio. Here, things reach customers easily, and marketing becomes easy because here customers do not need to spend special time focusing on the ad. Even though they are at work, they are able to hear the audio podcast.
Eg: A local hospital giving the advertising on the FM.
11. Instant Messenger Marketing:
In this instant message marketing business are able to send the message to the customers directly, and they are able to transfer their message to the audience easily and quickly, and they are able to send some monthly reminders directly to the customers.
Eg: A local Finance company sending the message alerts to their customers.
12. Marketing Automation:
Marketing Automation is the thing that enables us to respond to customers quickly. It can change the entire digital marketing framework here; everything goes automatic, which is able to save the response time, and there is a chance of connecting with the customers easily.
Eg: Booking the appointments at the hospital, which is automated.
Conclusion:
In the present day, digital marketing has become the backbone for every company to perform marketing activities digitally. So every one performing Digital Marketing as well as Traditional Marketing to increase the reach for the products and services to the customers online. So, with this Digital Marketing, lead conversion becomes easily to the businesses. So by this, Digital Marketing becomes easy and quick.